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What is is a brand new idea in online comparison shopping. We combine expert analysis and evaluation with simple side-by-side presentation for a variety of consumer goods and services. Instead of navigating through many complex offers and online details for various products and services, we have done the research for you and make it available in an easily understandable format for your review. With, you will be able to quickly assess the qualities most important to you and select the item best suited to your needs.

Our staff of experts comb through our affiliates' offers and break them down into their most important and relevant features for the consumer. These features are then displayed against their competitor's information in a format that is easy to scan and quickly select the deal that is most appropriate and best suited for the individual customer. provides the easiest way to comparison-shop in the modern online marketplace.